Getting Gamers off the Couch: Red Robot Tests Location-Based Gaming
Over the past year, Red Robot Labs has discovered one major limitation in making games based on the real world: Laziness.
“Gamers are lazy,” said Pete Hawley, Red Robot Labs’ co-founder and chief product officer. “You can’t expect them to get off the couch.”
A year ago, the Mountain View, Calif., company attended the Penny Arcade Expo (a.k.a. PAX) in Seattle to launch its first game, Life is Crime. That weekend, three Red Robot employees hustled to make the convention a virtual game board, getting attendees to virtually commit more than 20,000 “crimes,” in addition to hospitalizing more than 1,000 people and stealing $35 million from real places.