Being Social: Findings and Advice From a Social Media Expert
Whether it is YouTube subscribers, Facebook likes, or LinkedIn connections, nearly everyone is trying to build a larger network. The skill it takes to be successful at social media is found directly in its name:
Social – the ability to communicate with others.
Media – the ability to use different platforms to communicate.
It is a highly demanded area of expertise, and is one of the fastest growing industries in history.
The methods we use to communicate change constantly. Regardless of what you use – language, letter, phone, poster, email, commercial, or social network – it is essential that you don’t lose focus on the fact that you are a communicator, and you are communicating to people.