The rise of social media marketing
Social media is changing the digital marketing landscape. In the past 5 years, social media has become a major component of online marketing, embraced by small business owners and major corporations. Social media has become such a major part of online marketing; some corporations create divisions in their corporations for the sole purpose of conducting marketing on social media outlets.
In the past, social media websites were not considered important for marketing, now they are considered to be highly important. The importance placed on them has led to some websites being valued at billions of dollars.