DM2 Studios Blog

So you’d like to get to consumers when they’re close to your brick-and-mortar store (or your virtual front door)? Well, you don’t need to hire a flyer-passer anymore.

If business owners are “interested in actually driving demand and real foot traffic through physical locations, then geo-targeted mobile advertising is the best option,” Walt Doyle, CEO of Where Boston, told MobileMarketer.com. “We are seeing more and more brands interested in geo-targeted mobile ad campaigns”

So, let’s take a look at geo-targeting within the sphere of mobile advertising and five ways you can use this technology to boost sales.