The psychology of logo design
The psychology of logo design is one of the most oversimplified aspects behind the process of creating a logo. It’s usually associated exclusively with the choice of colors but is actually much more than that.
While “logo design” refers to the activity of creating a logo, and the term “logo” is used to refer to any symbol created for the purpose of identification, the “psychology of logo design” is the study of any meaning that can be seen in a logo other than the meaning of identification.
In this article, I’ll cover the essence of the topic, bring my own personal perspective to the discussion and hopefully help to create a captivating debate around the subject.