Apple’s Biggest Marketing Secret Just Got Revealed In Federal Court
Apple no longer actually needs to do ANY advertising when it launches new products, marketing chief Phil Schiller testified Friday in the Apple v. Samsung patent trial in a San Jose, Calif., federal court.
Instead, the company relies on these two strategies:
Rely on the media to create buzz for its products through positive reviews.
Product placement in TV shows and movies.
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emilylemaygaitan reblogged this from dm2studios and added:
Interesting…
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dm2studios posted this
