Content Marketing 101 – Essential Questions & Answers
Who hasn’t wrapped their arms around content marketing yet? Believe me, plenty of companies are still navigating the pros and cons, ins and outs of how to better implement content in their digital marketing mix. In a recent interview I was asked about content marketing basics and what companies should consider. I thought it would be useful to share some of those insights here as well.
If you’re new to implementing content marketing as a productive complement to your paid, earned and shared media efforts, check out the basics below on starting out, measuring success and where content marketing may be headed.