Zuck On Facebook’s Mobile Experience: It Gets Better (But We Probably Won’t Make Our Own Phone)
Anyone who has used Facebook on a smartphone or tablet knows that the social network still has a ways to go when it comes to nailing the mobile experience. Turns out that Mark Zuckerberg is well aware of this — and on the company’s Q2 2012 earnings call with investors and analysts this afternoon, he vowed that his team is on it.
“Facebook is the most used app on basically every mobile platform. So when we think about what we want to do right now, we want to increase the depth of experience in addition to just growing users. We want to not just have applications that people use, but also be deeply integrated into these systems as much as possible, and develop an ecosystem where other apps can be built on top of Facebook.”