The mobile takeover
According to MobiThinking, 86.7% of the world’s population are mobile subscribers. 1.2 billion of this percentage are mobile web users and 25% of mobile web users only use mobile web or very rarely use desktop websites.
In 1996, Nokia launched a very early version of the first ever smartphone. 16 years later we are a smartphone civilization. We have the internet in our back pockets. We share our lives minute by minute via social media, texting and emailing.
In another study by MobiThinking, they found that globally, mobile page views have nearly doubled in the year between May 2011 and May 2012.