Your Brain on Facebook
Today is all about Facebook’s big $100 billion IPO. But how did the social media titan get so titanic to begin with? Harvard Business Review’s David Rock explains that Facebook is so far ahead of human practice, it actually hacks our brains.
While Facebook’s rise took many by surprise, its success was little surprise to the hundreds of researchers who study social interactions in neuroscience labs across the country. Over the last decade, these neuroscientists have uncovered some unexpected quirks of the brain, that all link to one big idea: we are far more socially oriented, at the level of brain structure and systems, than we account for in daily life.
Why does this matter? It certainly matters to Google, or to any organization wanting to get people’s attention. Yet this insight also has a dark side that deserves some airtime too.